At the WoW Economist, we thought it would be silly not to comment on the parent company. Quarterly results were published for Activision Blizzard (Ticker: ATVI) last week, I could have rushed to post my thoughts but then I thought today would be a more worthwhile as Modern Warfare 2 was released today and it’s huge part of the ATVI overall market strategy for brand / franchise growth.
For a shop that has so many strong franchises, ATVI has been a bit of an enigma for most investors. The market seemed to have hit bottom in March 2009 however since then ATVI’s stock has been a total roller coaster to nowhere which is somewhat odd when you consider the fact that ATVI is sitting on a cool half billion annually in subscriber revenue from players like us in World of Warcraft. After the break we’ll tear down Activision-Blizzard, draw some contrasts and comparisons as Gamers and / or Investors. Read more… »
Blizzard has opened a Pet Store for players to purchase in game pets. WoW.com had it covered at press release but I thought it warranted a bit more discussion. Although our friends have been dipping their toes in microtransactions related to the game, this is definitely the first time they’ve let someone actually acquire an ITEM in game by paying real cash for that item.
This one is for charity, half the proceeds are being donated to the Make a Wish Foundation. This is a terrific charity, and in times when money is hard to come by for most charities, if you were going to contribute, this really isn’t a bad way to do so. I may actually go ahead and buy one for that cause. Looking beyond that though, I’m a bit freaked out by this announcement and a bit more on that after the break.
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